Posted in Maritime PR
Despite economic and political challenges, Russia’s firm intentions to grow its maritime industries while driving cooperation in the Arctic proved to be key themes in the lead-up to NEVA 2017, which took place in St Petersburg between 19-22 September.
Posted in Maritime PR
Big changes lie ahead for shipping - that was certainly the message at this year’s Nor-Shipping. The international maritime fair took place in Oslo from 30th May to 2nd June. While by no means the first maritime event of the year to focus on ‘Disruption’, ‘Big Data’ and ‘Cyber Security’, Nor-Shipping brought characteristic Nordic clarity to the digital debate, and a contagious feeling that change is already under way.Posted in Marine industry talk
The preparations for Nor-Shipping 2017 are in full swing! Check out our interactive infographic to see what's happening at the show, where our clients will be...and more!
Posted in Marketing
At the end of last year, predictions abounded that 2016 would be the year of video. And this has come true to a large extent: video is everywhere, on social media, news outlets, at exhibition stands and even in e-mails.
Online video already accounts for 50% of all mobile traffic and is expected to account for 79% of all internet traffic by 2018 (Cisco, 2015)
Posted in Maritime PR
It was the beginning of summer when, from the sunny beaches of Glyfada, the maritime business regretfully said goodbye to a successful and exciting Posidonia 2016. In what seemed the blink of an eye we were scattered across the 13 halls and 90,000 square metres of the popular biannual German exhibition…another SMM (aka the ‘September Manic Month’) had arrived without notice….
Posted in Marine industry talk
We've been busy since SMM 2014... but now the preparations for SMM 2016 are in full swing! Here is what we've been up to and what we have planned for the show this year...
Check out the JLA infographic at the link: www.j-l-a.com/smm
Posted in Maritime PR
You’ve successfully secured your presentation on the agenda of an event of your choice. Congratulations! This is a hugely important opportunity that should not be wasted. After all, many paper submissions will have been rejected to give you this platform; for both your company as well as the event organiser who has selected you, it’s vital to ‘deliver’.
Posted in Maritime PR
Giving presentations at industry events – whether stand-alone papers or participation in panel sessions – is a highly sought-after opportunity for many. The visibility that such a public appearance offers, for both the executive doing the presenting as well as for the brand, can be invaluable for company positioning and ultimately for business development.
Posted in Marine industry talk
One of the most significant experiments for astronaut and cosmic witterer Tim Peake during his seven months in the International Space Station involved testing the remote controls of the free roaming vehicle ‘Bridget’, as it sought out five objects in the dark 250 miles below.
Posted in Advertising
If you’re going to invest money in advertising your business in trade publications (otherwise known as business to business magazines or B2B) there are many things to consider. The obvious and principal among them is selecting publications that are read by as many of your potential customers as possible.
