Posted in Maritime PR
It was the beginning of summer when, from the sunny beaches of Glyfada, the maritime business regretfully said goodbye to a successful and exciting Posidonia 2016. In what seemed the blink of an eye we were scattered across the 13 halls and 90,000 square metres of the popular biannual German exhibition…another SMM (aka the ‘September Manic Month’) had arrived without notice….
Posted in Marine industry talk
We've been busy since SMM 2014... but now the preparations for SMM 2016 are in full swing! Here is what we've been up to and what we have planned for the show this year...
Check out the JLA infographic at the link: www.j-l-a.com/smm
Posted in Maritime PR
You’ve successfully secured your presentation on the agenda of an event of your choice. Congratulations! This is a hugely important opportunity that should not be wasted. After all, many paper submissions will have been rejected to give you this platform; for both your company as well as the event organiser who has selected you, it’s vital to ‘deliver’.
Posted in Maritime PR
Giving presentations at industry events – whether stand-alone papers or participation in panel sessions – is a highly sought-after opportunity for many. The visibility that such a public appearance offers, for both the executive doing the presenting as well as for the brand, can be invaluable for company positioning and ultimately for business development.
Posted in Marine industry talk
One of the most significant experiments for astronaut and cosmic witterer Tim Peake during his seven months in the International Space Station involved testing the remote controls of the free roaming vehicle ‘Bridget’, as it sought out five objects in the dark 250 miles below.
Posted in Advertising
If you’re going to invest money in advertising your business in trade publications (otherwise known as business to business magazines or B2B) there are many things to consider. The obvious and principal among them is selecting publications that are read by as many of your potential customers as possible.
Posted in Maritime PR
Sing to me of the man, Muse, the man of twists and turns driven time and again off course, once he had plundered the hallowed heights of Troy. Many cities of men he saw and learned their minds, many pains he suffered, heartsick on the open sea, fighting to save his life and bring his comrades home.Posted in Social media
So you’ve set up your content marketing strategy, but are struggling to come up with original ideas for content?
Posted in Marine industry talk
Heading to Posidonia soon? Check out our infographic with all essential info here:
In Part 1 of our ‘5 things to keep in mind in press interviews’ we discussed how to secure press interviews [see here]. This time, we are looking at a different aspect of press interviews:
